The Struggle is Real: GA4 Recommendations for Higher Ed

With the mandatory switch to GA4 from Universal Analytics last year, many web and analytics teams in higher ed are still struggling to utilize their Google Analytics with the same efficiency and understanding as before. Let's face it, some of us had used it for 15+ years. We've teamed up with Two Octobers, a web analytics agency in Denver, to explore the common challenges and solutions they see from their higher ed clients.

We will explore:
- Common GA4 challenges in higher ed
- How to structure your GA4 instance and create a simple custom report 
- How to create custom metrics and reporting for Concept3D solutions (Interactive Map)

On-Demand
Duration: 50mins

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